Who needs a Weatherman? Meet People-powered Weather App

Everything is moving towards what is known as crowd-sourcing (check my previous blog post). New iPhone application Weddar [iTunes link] challenges this notion with a system that gives users the ability to submit reports based on how the weather feels.
Reports are added to the map according to the user’s location, and then visible to other app users in the map view. That’s pretty much all there is to it, though users can also request weather reports by pressing on a place on the map for a second. That action will produce a white cloud on the map and will signal other users to add their reports.
Weddar’s greatest quality is that it’s hyper-local. Because weather reports are tied to a user’s location, they reflect the current feel of an exact locale and offer users more data — as fuzzy as it may be — on the area’s conditions. This means that Weddar can account for microclimates far better than the local TV weatherman.

Is this what future resumes are going to be like?

QR CODE - Content-rich Resume from Victor petit on Vimeo.

Aflac's new "spokesduck"

It has been quite a story in the advertising/marketing world. Aflac has been in a hunt for a news spokesperson for its corporate mascot the Aflac Duck. Here's a video on the newly hired spokesduck.

Does the Internet Harm the Environment?

Normally, we wouldn't even think of putting these together. But like every other thing, there's always an opportunity cost to using anything, even the internet. Here's a link to a very interesting infographic that shows us the effect of internet to the environment: The Internet Is Killing the Planet

Facebook most popular in corporate marketing

 

This recently published report from Marketing Sherpa gives us some idea on how the corporate world is going about in their web 2.0 marketing efforts. As can be seen from the bar graph above Facebook has been the most popular of all web 2.0 websites used as a marketing tool. It is closely followed by Twitter. These numbers were pulled from a survey asking about a 1000 companies on what social-sharing buttons they used in their email marketing campaigns. 

Read more of this article here: Using Social Media as a List Growth Tactic

Web 2.0 Job as a Ninja

Senior Interface Hacker? A Ruby on Rails Developer? How about a PHP Ninja? These are all real job titles and they're hot in demand.

Web 2.0 has changed our lives and also the job market. With the explosion of web 2.0 based companies, it is expected that web 2.0 are on a rapid rise as the corporate world is trying to play catch-up. It can be found in in the article that the global output on information and communications technology will top $3 trillion this year -- with software as the fastest growing category. Maybe Facebooking isn't all bad, there are companies out there that will pay someone a salary to do nothing else but just keep their Facebook pages intact.

Read more about these new jobs in this article: The Jobs of Web 2.0

Evolutions of a Socially Responsible Brand

Transforming a brand into a socially responsible leader doesn’t happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values. The company must learn how to engage its consumers with authenticity and transparency, using social media to create a meaningful dialogue. Finally, it must beat back the forces resisting change, including opponents among shareholders and management fighting to preserve short-term rewards for themselves.

Read more in this article: the seven stages of evolution